VINDICATED: Nutella is NOT Health Food
Print Article YES. Others have heard my call to arms.
You may recall that several months ago, I engaged in a post-long rant about Nutella. Mostly, I was annoyed that Nutella was being marketed as a health food, part of a balanced breakfast, etc.
I was having none of it. An excerpt: "Now, I'm not a doctor, nor am I a nutritionist. But I'm also not an idiot. And trying to sell me chocolate for breakfast, implying it's healthful, is tantamount to Nutella telling me that I am an idiot."
Here's an example of this absurdity:
Ok, it's never explicitly said that Nutella is healthy, but the company is using messaging and imagery that implies that having Nutella-slathered toast is a great decision for you and your family. And "a hint of cocoa"? Hahahahahaha. IT'S VISCOUS, NUTTY, CHOCOLATE SAUCE!
So I was annoyed.
AND THEN THIS HAPPENED (hat-tip to Deborah for sharing the article):
"Nutella Maker May Settle Deceptive Ad Lawsuit for $3 Million" (Ted Burnham, NPR)
...As we reported on the Shots blog last year, the trouble began when Athena Hohenberg realized that the Nutella she'd been feeding her 4-year-old daughter was "the next best thing to a candy bar," according to court documents. Hohenberg says she was taken in by ads and product labels that claimed Nutella was "healthy" and "part of a balanced meal."
I AM VINDICATED.
Also, I wasn't aware Spiderman was in Dashboard Confessional...
Reader Comments (4)
Thanks for the hat-tip! And the high school music flashback - I was the quite the Dashboard fan as a sorta-kinda angsty teen...!
That song is FROM "Spiderman."
Yeah, that's why it's funny =P
The same Nutella commercial of the mom feeding it to her kids as a "healthy breakfast" was banned in the UK for false advertising. http://www.guardian.co.uk/media/2008/feb/27/asa.advertising1