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VINDICATED: Nutella is NOT Health Food

YES. Others have heard my call to arms.

You may recall that several months ago, I engaged in a post-long rant about Nutella. Mostly, I was annoyed that Nutella was being marketed as a health food, part of a balanced breakfast, etc.

I was having none of it. An excerpt: "Now, I'm not a doctor, nor am I a nutritionist. But I'm also not an idiot. And trying to sell me chocolate for breakfast, implying it's healthful, is tantamount to Nutella telling me that I am an idiot."

Here's an example of this absurdity:

Ok, it's never explicitly said that Nutella is healthy, but the company is using messaging and imagery that implies that having Nutella-slathered toast is a great decision for you and your family. And "a hint of cocoa"? Hahahahahaha. IT'S VISCOUS, NUTTY, CHOCOLATE SAUCE!

So I was annoyed.

AND THEN THIS HAPPENED (hat-tip to Deborah for sharing the article):

"Nutella Maker May Settle Deceptive Ad Lawsuit for $3 Million" (Ted Burnham, NPR)

...As we reported on the Shots blog last year, the trouble began when Athena Hohenberg realized that the Nutella she'd been feeding her 4-year-old daughter was "the next best thing to a candy bar," according to court documents. Hohenberg says she was taken in by ads and product labels that claimed Nutella was "healthy" and "part of a balanced meal." 


Also, I wasn't aware Spiderman was in Dashboard Confessional...

Reader Comments (4)

Thanks for the hat-tip! And the high school music flashback - I was the quite the Dashboard fan as a sorta-kinda angsty teen...!

May 2, 2012 | Unregistered CommenterDeborah

That song is FROM "Spiderman."

May 2, 2012 | Unregistered CommenterSuburban Sweetheart

Yeah, that's why it's funny =P

May 3, 2012 | Registered CommenterHungry Sam

The same Nutella commercial of the mom feeding it to her kids as a "healthy breakfast" was banned in the UK for false advertising.

July 7, 2012 | Unregistered CommenterDivalicias

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